Have you identified your first dead stock cuts?
If not why not!

The retail maxim, the first cut is the best cut applies when looking at the first dead stock cuts for summer, Christmas 2009.

·         This year retailers cannot afford to delay in quitting slow selling ‘risk’ product early – all retailers have some form of action plan to maintain customer traffic – all will be heavily discounting.

The message, don’t let your quit programme be absorbed within general discounting – do something extraordinary to quit stock early.

·         Leaving it to post Christmas, you will be buried by your competitors.

Moving into 2010 cash will be king – get prepared now, no emotional attachment to product, be ruthless cutting across buyer resistance when necessary.

For help in developing an effective stock quit programme email Stock Quit.

Tony Standley
Principal
The RETAiL Alert Group (Australia)
Mobile +61 (0)41 924 0497
e-mail info@adsass.com.au
Fax +61 (0)2 9987 0633
Website http://www.retailalert.com.au
 
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